There's an episode of Futurama where Fry has an ad for LightSpeed Briefs beamed into his head. He's appalled:
Leela: Didn't you have ads in the 21st century?Looks like we won't have to wait for 3000 to get that treatment:
Fry: Well sure, but not in our dreams. Only on TV and radio, and in magazines, and movies, and at ball games... and on buses and milk cartons and t-shirts, and bananas and written on the sky. But not in dreams, no siree.
Trolling down the street in Manhattan, I suddenly hear a woman's voice.Creepy is only the beginning. As the Wired article points out, the question of whether we have any right to privacy in our own mind will be a critical question in the coming decades.
'Who's there? Who's there?' she whispers. I look around but can't figure out where it's coming from. It seems to emanate from inside my skull.
Was I going nuts? Nope. I had simply encountered a new advertising medium: hypersonic sound. It broadcasts audio in a focused beam, so that only a person standing directly in its path hears the message. In this case, the cable channel A&E was using the technology to promote a show about, naturally, the paranormal.
I'm a geek, so my first reaction was, 'Cool!' But it also felt creepy.